![]() I’ll get into a more detailed list in a moment, but first I think it’s extremely interesting to look at which brands won in the most recent competition list, the “best in show” picks. If a spirit gets marked as gold by every judge, which is rare, then it gets the designation as Double Gold. ![]() It gets the most entries, has the most respected and experienced judges, and conducts blind tastings that eliminate any past assumptions from the mix. The most respected competition out there in the spirits world, however, is the World Spirits Competition taking place each year in San Francisco. My favorite bourbon or beer won’t be the same as yours, so how do I say what is a great tequila, or which is the best tequila? Among individual reviewers (including me), you can’t eliminate personal taste bias. Liquor distributor awards are about what sells, magazines seem to always sneak in a brand or two from a company that is advertising with them, which looks suspicious. Then you have the motivation issues behind the scenes. liquor distribution system is almost as wacky and illogical as its electoral college primary and election system we use to decide on a president. You often see almost completely different brands on a Mexican shelf than you do in the United States, plus the U.S. There are hundreds of tequila brands, all made from the same blue agave plant, with four general categories within those brands. Unfortunately, as I’ve learned after researching this subject for many years, there’s almost no agreement from article to article, from competition to competition. ![]() If you wanted to go search online to find the best Mexican tequila brands, it should be an easy job, right? See which ones get picked the most and then you’ll be set. ![]()
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